MUMBAI: Indian TV, it seems is getting niche with every passing day. After channels on travel, food, fashion, beauty etc, close on the heels of Careworld TV - a health channel, now there’s another health care channel that has been launched from Kerala. It will be available in 130 countries across Asia, Africa, Australia and Europe.
The channel is expected to go live from January 2014 and uplinked through satellite Apstar 7 on the C band. It would be a 24-hour free to air satellite TV channel dedicated to serve and spread the message healthy living among. The 24/7 online arm, web TV of the channel started on 19 October. The channel’s office is located at Kochi.
Medi BizTV is an effort to bring “Healthcare at your Doorstep”. The channel focuses on health literacy and hopes to become a core source of information and entertainment which can be savoured and enjoyed by individuals from all age groups.
Some of the shows on the channel are The Truth 365, The Truth Talks with Corrina Rachel, Dr Chat, Rhythm-the world of yoga. Dam 999 director Sohan Roy is leading the project which is claimed by them to be the world’s first healthcare channel. Medi BizTV is being launched by well being, Marine BizTV, the world’s first global maritime TV channel in association with Aries Marine, the largest Ship design consultancy firm and BizTV Network, producers of two Oscar selected movies DAM999 and Saint Dracula 3D.
The channel also aims to bring exclusive stories such as neonatal care, cancer, stroke, Indian alternative medicines etc.