MUMBAI: Looking at investing in real estate? Well, now rely not only on a half an hour real estate based show on some channel, but tune into a real estate channel. Christened Spin TV, the soon to be launched free to air (FTA) channel will be headquartered in Mumbai, showcasing the real estate industry and its related topic based programmes. The channel will be launched by Optimmus Media Network India, and has been conceived by its CEO Manish Rachh.
Spin TV will not only provide platforms for promoting real estate information, market analysis, housing policies and advertisements for developers to sell their real estate but also provide important services like raising issues relevant to developers in government and non-government forums, suggesting policy changes, making representations via panel discussion, and giving the developers a unified front.
The channel will act as a single point of information for the developer community for the latest developments in the industry and will also help members connect with experts who can offer specific advice.
Set to go on air in the second quarter of this year, Spin TV will air a bouquet of programmes across genres of real estate, tourist destination, architectures, vastu and interiors. The channel has included programmes that introduces new concepts in living styles and provides information on dream home, real estate advisors, renovation ideas and latest trends in interior furnishings and so on.
Targeted at the age group of 25 to 50, Spin TV will be distributed via all DTH, cable and satellite platforms across the western region of India. The channel is looking at airing original and engaging programming which can bring high audience involvement and viewer loyalty.
OMNIL CEO Manish Rachh said, "The channel will be one of the key platforms for showcasing the vast growth potential of the real estate sector and introduction of their property that respond to viewers needs. The real estate markets in India have been developed to a phase of rapid growth in recent years and hence, television plays an important role influencing the real estate market which can have an effect on people’s understanding of the real estate Industry, which can then affect their actions and purchase behaviours.”
“Spin TV will be driving traffic through our various targeted marketing strategies and partnerships. The channel is supported by its own portal www.spintv.in and mobile apps making it available on every device riding multiple cloud and content delivery networks. It is India’s first video support portal. It offers any device, any place video upload to the seller and a true video-on-demand facility for the prospective buyer,” he added.
While the channel has been launched in the western region, it will be available in north and south and would also be introduced in Middle East and USA in a short span of time.
