MUMBAI: The countdown to World Cup has begun and with that the hullabaloo associated with it in print media, television and (the latest entry ) FM radio stations as well.
With the primary agenda of keeping their listeners "on the ball", 93.5 RED FM has announced a detailed programming schedule that aims to encapsulate the prevailing fanaticism for cricket and provide meaningful information and wholesome entertainment on World Cup Cricket.
The special programming package includes interesting and distinctive programmes like Spouse interviews of current team members, '83 - World Cup team's family golden moments, Learn Your Lingo and humour segments called Simply Not Cricket to name a few.
'83 - World Cup team's family golden moments will primarily be nostalgic with family members of the winning '83 team talking about their feelings in that one glorious moment when India won the World Cup.
Interestingly, Spouse interviews of current team members, will feature what wives or girlfriends of the team have to say whereas Celeb Wishes will highlight celebrities' good luck wishes for the team.
Know Your Team will give a profile of each team in the running for the Cup; World Cup record, recent form, strengths, weaknesses, odds of winning and so on while Learn Your Lingo will take on Mad magazine's "What they say and what they mean".
Also, sections like Young Turks and Old Turks sections will profile promising new blood across teams and veterans who could possibly be playing their last World Cup, respectively.
In the special 30-Day Count down programme, starting with the number 30, move one down all the way to 0. Each figure will reveal some information about cricket , for example ,30 days to go , Arjuna Ranatunga of Sri Lanka has played 30 World Cup matches.
In addition, the FM station will also provide score updates every quarter of an hour with an additional 'expert update' from the venue by India Today, Sports Editor Sharda Ugra.