Mumbai: The much-awaited TCS World 10K Race held in Bengaluru, is known for its challenging course and elite participants from all over the world. It once again witnessed an extraordinary display of athleticism, with 29 adidas global and Indian athletes outperforming their competitors and dominating the podium.

Crossing the finish line with a time of 00 hours 27 minutes 57 seconds, Sabastain Sawe emerged victorious in the International Elite Men’s category, wearing the record-breaking adidas ADIZERO TAKUMI SEN 9. Following suit was Rodrigue Kwizera finishing in second place.

It surely was a podium sweep for adidas’ ADIZERO franchise as joining the men on the podium from the International Elite Women’s category was Fotyen Tesfaye finishing in second place along with Dera Dida in third place. Along with Seema Yadav claiming third place in the India Elite Women’s category. We also had 11 runners from the adidas speed squad finishing the race and owning the podiums in their respective categories, wearing the adidas ADIZERO ADIOS PRO 3.

Conquering the world of racing, the ADIZERO franchise has been the front-runner in breaking records, dominating the races, and topping the podiums. With eight World Championship titles, two broken World Records, and 50 per cent of all Major Marathons won in 2022, ADIZERO dominated races last year. But with the recent wins at the Boston Marathon and now claiming 16 podium wins at the TCS World 10K race, the year 2023 also belongs to adidas’ ADIZERO-wearing athletes.

With a focus on empowering athletes and maximising their potential, adidas has consistently strived to provide top-of-the-line sports equipment. The athletes' outstanding performances serve as a testament to the brand's commitment to excellence and its ability to enhance athletic performance.