Mumbai: The Border-Gavaskar Trophy's official broadcaster, Star Sports Network, has secured eight sponsors for the upcoming Test and ODI series between India and Australia. Maruti Suzuki, Thums Up, Mastercard, Amway, Atomberg Solutions, Paisa Bazaar, PharmEasy, and Policy Bazaar are among the sponsors.
The broadcaster has signed up 30 advertisers for the Border-Gavaskar Trophy in total. From 9 February to 22 March 2023, India and Australia will play a four-match Test series and three one-day internationals on the Star Sports Network.
Disney Star Network Ad sales head Ajit Varghese said “The positive interest from advertisers and brands in the Border-Gavaskar Trophy is a testament to the continued growth and popularity of cricket on television. Sports viewership on television grew by 11 per cent in 2022, with 758 million viewers watching sports on TV. We expect the positive momentum to continue well into 2023 given a solid line-up of high-octane tournaments.”
The network has created a strong momentum for cricket, with headliner tournaments such as the Asia Cup 2022 increasing in ratings by 12 per cent and the recently concluded India-Sri Lanka and India-New Zealand increasing in ratings by 63 per cent. The India-Australia T20I series was the highest-rated T20I bilateral series in the last five years, with 36 per cent more viewers than the previous highest in 2019. The India-South Africa series received 47 per cent higher ratings than the previous series in June 2022.
