MUMBAI: In a world where sports like pickleball—once considered a backyard pastime for paddle-wielding dreamers—are now commanding global attention, India’s FanCode has picked up the ball and sprinted to the net.
The country’s digital sports platform is set to exclusively stream the inaugural season of the World Pickleball League (WPL), giving pickleball enthusiasts a courtside view like never before.
With pickleball fever gripping India faster than a smash serve, FanCode’s bold move proves one thing: unique sports deserve their time in the spotlight, and they’ve got just the platform to deliver the action. Game on!
The debut league will unfold from 24 January to 2 February at the iconic CCI Mumbai, showcasing top-tier players from around the globe.
For those unfamiliar, pickleball is an addictive mashup of tennis, badminton, and table tennis. It’s fast-paced, dynamic, and perfect for those who’ve ever wondered, “why choose one sport when you can have them all?”
Let’s face it—pickleball isn’t just a sport; it’s a vibe. With its global popularity soaring, India is catching on to the fever, and WPL is here to fuel that growth. The league promises thrilling matchups, intense rivalries, and an unforgettable viewing experience.
FanCode co-founder Yannick Colaco shared his enthusiasm, "Pickleball is rapidly gaining popularity in India, with an increasing number of enthusiasts embracing the sport. The World Pickleball League is set to captivate fans, and we’re thrilled to collaborate with them to bring the excitement of pickleball to sports fans nationwide."
Hold on to your paddles, because WPL is not just about gameplay—it’s got a healthy dose of celebrity glamour:
● Chennai Super Champs: Owned by none other than actress Samantha Ruth Prabhu
● Bengaluru Jawans: Co-owned by director Atlee and his wife Priya Atlee
● Pune United: A power duo with Riteish and Genelia Deshmukh, backed by corporate moguls
● Team Mumbai: Owned by Swiggy, because why not mix sports with snacks?
With this star-studded lineup, WPL is setting the stage for pickleball to become not just a sport but an entertainment extravaganza.
As the exclusive streaming partner, FanCode will deliver live coverage and on-demand highlights of every match on its app and website. Expect a seamless, device-friendly experience that lets you catch the action whether you’re on the couch or sneaking a peek during work.
WPL co-founder & CEO, Gaurav Natekar remarked, "FanCode’s rapid rise as one of the favourite sporting destinations for fans across the country provides us with an excellent platform to live stream all the games from the World Pickleball League. We aim to make the sport a household name and are proud to collaborate with a team that shares our passion for the sport."
So, are you ready to rally for pickleball? Don’t miss the action-packed debut season on FanCode!
