Ormax Media, the consumer knowledge and consulting firm for the media and entertainment industry, has entered into its fourth year of operations with plans to expand its product offerings and business. Launched jointly by research specialist Vispy Doctor and former Filmy business head Shailesh Kapoor in July 2008, the company boasts of growth across sectors, including television, radio and media agencies. In an interview with Indiatelevision.com‘s Gaurav Laghate, Kapoor talks about the trends in entertainment television across genres - GEC, Sports, English entertainment and infotainment. Excerpts: |
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What are the significant changes you are witnessing in the Hindi GEC space, both in terms of programming and marketing? |
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How do you see GECs getting affected from IPL this year? |
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What do you think of all the sports entertainment properties that are coming up...like Super Fight League? Will they gain traction? |
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What are the trends in sports viewership? Are non-cricket sporting events growing? |
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Your view on declining viewership of IPL? |
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Is too much cricket causing viewers’ fatigue? |
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What are the trends in English infotainment and niche programming? Do you see language feeds getting more eyeballs? |
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And what about programming trends in the English general entertainment space? |
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What do you think about English music channels – now three... Will they manage to get viewers share without appointment viewing? |
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How has been the year for Ormax Media in terms of revenue and business growth? |
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What all new clients and new tools and products the company has launched or is launching in the near future? |
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