Mumbai: LaLiga Tech, a digital transformation provider of solutions for the global sports and entertainment sector, has unveiled its new identity, Sportian, at an exclusive event held at the Cívitas Metropolitano Stadium in Madrid.
In 2021, LaLiga Tech was founded by LALIGA. It became a joint venture the following year when Globant acquired a 51 per cent majority stake in the company. Today, LaLiga Tech evolves into Sportian, combining Globant's extensive track record in technology-driven business and industry transformation with LALIGA's expertise as a leader in the leisure and entertainment sector, creating unique experiences for football and sports fans.
"With Sportian, we consolidate our strength in innovation and our commitment to the world of sports to reinvent the fan experience. We want to enable clients to enhance their connection with fans, both in live and digital settings," said Globant CEO Martin Migoya.
“The technological commitment that LALIGA made in 2013 in the search for the solutions our industry needed, which laid the groundwork for what Sportian is today, is now a unique value proposition for the sports and entertainment industry in the face of current and future challenges," stated LALIGA president Javier Tebas.
In addition to their focus on bringing new technologies like artificial intelligence to the world of sports, Sportian is consolidating three new product lines:
● “Ignite Your Fan Experience,” digital products to increase audiences and enhance the digital fan experience;
● “Empower Your Sports Teams,” platforms like Mediacoach that enhance team performance with real-time data;
● “Supercharge Your Organisation,” solutions for the end-to-end transformation of sports properties.
"The transition to Sportian signifies a strong commitment to innovation, where the most disruptive technology meets the passion for sports and entertainment. With Sportian, we aim to redefine fan experiences, enhance data utilization, and transform the very essence of the industry," said Sportian CEO Alejandro Scannapieco.
The consolidation of Sportian and its offerings to reinvent the sports and entertainment sector was presented today at an exclusive event with over 200 attendees at the Cívitas Metropolitano Stadium in Madrid. During the event, key figures including Migoya, Globant co-founder & president of EMEA Martín Umaran; Globant COO Patricia Pomies; Javier Tebas, LALIGA President Javier Tebas, LALIGA executive president Oscar Mayo and Scannapieco spoke about the significance of this alliance and the commitment to revolutionising the world of sports.
Additionally, prominent industry figures provided their insights into the sports and entertainment industry at the event, including Los Angeles Clippers CTO George Hanna, FIFA director of technology Nacho Fresco; Pro League digital & bl manager Arno Lycke, Major League Rugby deputy commissioner Bill Goren, Atlético de Madrid football player Ludmila Da Silva, New Zealand Rugby web3 head Leanne Bats, FIBA Europe president Jorge Garbajosa.
