MUMBAI : Haier India is set to take centre stage in the ICC Men’s Champions Trophy 2025 as the title sponsor for Match Centre Live on JioHotstar. From 19 February to 9 March 2025, the brand will bring cricket fans closer to the action with exclusive match insights, real-time updates, & expert analysis, reinforcing its presence in the world of sports entertainment.

This move aligns with Haier’s sport-o-tainment marketing approach, which aims to engage India’s young, tech-savvy, and  premium consumer base through major sporting events. By integrating its brand into the cricketing action, Haier is set to amplify its visibility among millions of passionate fans.

Haier appliances India president NS Satish remarked, “Cricket unites India like no other sport. This collaboration with JioHotstar enhances our engagement with audiences across generations, reinforcing Haier’s image as an innovative & challenger brand that merges technology with passion.”

As Match Centre Live’s title sponsor, Haier will offer exclusive live match statistics, expert insights, and commentary across JioHotstar’s connected TV and  mobile platforms. The collaboration will also feature high-impact tv commercials, showcasing Haier’s premium refrigerators, LED TVs, washing machines, and  air conditioners.

With a history of sponsoring top-tier sporting events such as the ICC Men’s T20 World Cup 2024, Euro Cup, Roland-Garros, & the IPL, Haier continues to strengthen its presence in the sports & entertainment landscape.