MUMBAI: Neo Sports Broadcast Pvt Ltd., today announced the live telecast of the finals of the Women's Asia Cup to be played between India & Sri Lanka at the Sawai Mansingh Stadium, Jaipur. India beat arch rivals Pakistan to enter the finals.

Mr. Shashi Kalathil, CEO, Neo Sports Broadcast Pvt Ltd commented, "Women's cricket hasn't received the requisite focus & attention till date. Now with the game under the auspices of the BCCI, we will look at leveraging our robust international & domestic cricketing calendar as a platform to build a following for the game".

Positioned as " The home of Indian cricket on TV", Neo Sports holds the rights to all the international & domestic cricket played in India. It holds the rights to 67% of all confirmed international cricket series featuring the Indian cricket team till March 2010.

Neo Sports Broadcast Pvt Ltd has entered into an exclusive distribution tie-up with Star India, to take Neo Sports & Neo Sports Plus across the length and breadth of this country. The channel is available on Cable, DTH and new media platforms.