MUMBAI: Consumer electronics brand TCL has signed on as the official sponsor of IPL franchise Sunrisers Hyderabad (SRH), for the second consecutive year.

TCL India general manager Mike Chen said, "SRH has constantly demonstrated consistency through its dashing performances and gained wider traction among cricket fans. Joining forces with them once again will help us augment our reach and popularity across India. It also allows us to reiterate our vision of promoting sports and create great cricket moments for our customers."

Sunrisers Hyderabad chief executive officer K Shanmugham said, "With our partnership, we look forward to creating great cricket moments for fans and putting up a solid show like every year.”

The brand had come on board as SRH’s official sponsor last year. The continued partnership for the upcoming championship underlines TCL’s commitment to creating and delivering best-in-class entertainment experiences to India’s rapidly-growing customer base, while cementing its stance across the country.