MUMBAI: With a vision to expand its footprint in the Sports and Broadcasting vertical, Kaizzen Communications, a leading independent agency, has recently won the PR mandate for DSPORT, a premium sports channel. The mandate includes strategic counsel, planning and media relations for rapidly growing sports channel in India.

DSPORT largely focuses on bringing sports content from around the world with an expansive catalogue of more than 4000 hours of live programming to Indian audiences. DSPORT’s wide portfolio of live sports content includes the best of Cricket, Wrestling, football, cycling, horse-racing, golf, Tennis, motorsports and extreme sports from around the world. From the laver cup tennis to cricket T20 leagues, the prestigious British Open in golf to football’s Chinese Super League, DSPORT celebrates sporting excellence and connects audiences with the athletes and sports they love.

Kaizzen Communications, CEO, Vineet Handa said “We are proud to be associated with DSPORT, one of the fastest growing sports channels in the country with niche programming. This will be a very exciting opportunity for us and we are all set to deliver the best results on this account. Sports is a genre we have always enjoyed working on and we eagerly await the varied set of opportunities & challenges this opportunity will bring along.”

Kaizzen is a decade-old independent agency handling a balanced portfolio of clients across various sectors. When it comes to Sports, it has a proven record in handling accounts of eminent sports clients such as Pro Kabaddi, IPTL, Poker Sports League, All India Gaming Federation, to name a few in the recent past. Beyond Sports, Kaizzen also serves clients across Education, Healthcare, Fintech, FMCG, Broadcasting, Market Research & Hospitality on both National and International platforms.