MUMBAI: In a groundbreaking move for sports and sustainability, Vikram Solar has joined forces with the Kolkata Knight Riders (KKR) as their official clean energy advocate for the upcoming Indian T20 Premier League season. This partnership underscores a shared commitment to promoting renewable energy and environmental awareness.

As part of the collaboration, Vikram Solar’s logo will feature on KKR’s team jersey, symbolising a push towards clean energy solutions. Cricket, with its vast following, provides a unique platform to drive conversations about sustainability. By engaging KKR’s passionate fan base, Vikram Solar hopes to encourage wider adoption of solar energy across India, bridging the gap between awareness and action.

This initiative aligns with India’s broader sustainability goals and highlights Vikram Solar’s role in accelerating the clean energy transition. Celebrating 20 years of innovation in the solar industry, the company views this partnership as an opportunity to inspire communities and businesses to embrace renewable energy as part of India’s growth story.

Vikram Solar chairman & managing director Gyanesh Chaudhary said, "KKR embodies passion, resilience, and excellence values that resonate deeply with us. As a brand rooted in Kolkata, we see this partnership as a powerful avenue to promote solar energy adoption across India and drive positive environmental change."

KKR’s CEO Venky Mysore also highlighted, "Cricket has the ability to connect with millions, and this collaboration allows us to use that influence for a meaningful cause.

Together with Vikram Solar, we aim to raise awareness about clean energy and contribute to a greener, more sustainable future."

Through this alliance, KKR and Vikram Solar are not just championing cricket but also leading a movement towards environmental responsibility, demonstrating how sport can be a powerful driver of change.