MUMBAI: Multi Screen Media (MSM) has announced that its digital sports entertainment destination www.LIVSports.in holds the mobile and internet broadcast rights of the Champions Tennis League (CTL) for India.
The league has been conceptualised by Vijay Amritraj and All India Tennis Association (AITA). Viewers will be able to watch the live telecast of the league and catch video-on-demand highlights on LIV Sports.
Sony Entertainment Network executive vice president and head digital Uday Sodhi commented that the network was excited to bring the CTL, which has been designed to ignite the passion for tennis and inculcate a love for the sport. “LIV Sports started as the official mobile and internet broadcaster for the 2014 FIFA World Cup Brazil and then moved on to bagging the exclusive web and mobile rights for the ongoing qualifying matches for the 15th European Championship - Euro 2016, for India. It was conceived to offer quality sports-entertainment content that is mass inclusive and not designed to cater only to ardent sports fans”, he added.
The CTL teams made up of the world’s top 25 ranked male and female players will be structured into two groups, each having three teams each, where they would play each other in a home and away format. The teams topping their respective group will play each other in the grand finale for the prize money of Rs 1 crore. The runner-up will receive Rs 50 lakhs. Each of the six teams will also have an international legend as their playing captain, apart from a noted Indian male tennis player, plus a top ranked junior Indian girl and boy from each city.
The CTL will feature six city based teams, who will play 12 matches over a 10-day period from 17 November to 26 November 2014. Each of the six official CTL teams from Chennai, Bangalore, Pune, Delhi, Chandigarh and Mumbai comprises of Indian and International marquee players, including local youngsters handpicked by AITA. Some notable players to participate in India include Martina Hingis, Venus Williams, Somdev Dewarman and David Ferrer among others.
