Mumbai: The Indian women's cricket team's first world cup outing was in 2020, which also piqued the interest of sports lovers and was a trending conversation on social media. From then onwards the team has gone from strength to strength. Last year the BCCI announced that the women's team pay will be at par with the men's team, which speaks volumes about the equality women are gaining in the field of cricket too.
The girls have done India proud at every outing, the recent one being the bilateral series against Australia. It will encourage young girls across metros to look at cricket in a new light as they would be exposed to some great talent from other cricket-playing countries.
The BCCI had issued an Invitation to Tender (ITT) for media rights to the Women’s Indian Premier League Seasons 2023 – 2027. The bid process for determining the successful bidder(s) for the media rights was conducted on 16 January.
Pursuant to the bidding process, Viacom18 has won the media rights (i.e. global television rights and global digital rights) for the Women's IPL Season 2023 to Season 2027 for Rs 951 crore (i.e. Rs 7.09 crore per match).
Argus Partners was the legal advisor to BCCI for the bid process. The BCCI will unveil the five WIPL franchises on 25 January.
BCCI president Roger Binny said, “I would like to congratulate Viacom18 for bagging the media rights for Women’s IPL for the period of five years. Women’s cricket has been on the up since a few years and the recently concluded bilateral series against Australia is a great testament to how popular women’s cricket has become in India. It was only apt to get our own women’s T20 league and give the fans more of women’s cricket. I would also like to congratulate the BCCI leadership and its workforce for a successful media rights process and wish them the very best for the first edition of the Women’s IPL.”
BCCI honorary secretary Jay Shah said, “I am really thrilled that we have had such an encouraging response for a league that will revolutionise women’s cricket not just in India but across the globe. This is a commitment I had made to the board and our women cricketers and today we have taken one big leap. The broadcasters play a key role in taking the game to a wider audience and their active interest in the league is a clear indication that the Women’s Indian Premier League is headed in the right direction. The per-match valuation of Rs 7.09 crore is something that has never previously been registered for a women’s game. I congratulate Viacom18 for securing both the TV and digital rights with a combined bid of Rs 951 crore and welcome them on board. The journey has well and truly started and we will take another major step this month when the five franchises are announced.
IPL Governing Council chairman Arun Singh Dhumal said, “It gives me immense pleasure to welcome Viacom18 as our official digital and television broadcaster for women’s IPL. Viacom18 has committed Rs 951 crore, which is a per-match value of Rs 7.09 crore for the next five years (2023-27).
The faith of all our bidders for this process also testifies that they see value in investing in this property which will only be growing with each passing year. Women’s cricket has shown immense growth in the past few years and our own T20 league, it only solidifies our approach towards women’s cricket and the potential it has for growth in India. I would once again like to congratulate Viacom18 and would also like to thank all our bidders for supporting and showing faith in our prospects.”
BCCI vice-president Rajeev Shukla said, "I'm truly glad to witness a new dawn in women's cricket today. The Women's IPL would elevate the stature of women's cricket across the globe and would groom talents at the grassroots level. Congratulations to Viacom18 for winning the media rights for Women’s IPL 2023-27. We hope to witness phenomenal enthusiasm and support from cricket audiences worldwide."
BCCI treasurer Ashish Shelar said, “I congratulate and thank Viacom18 for their record bid and faith in the league. With a consolidated bid of Rs 951 crore they have won both the TV as well as digital rights. These are record numbers for a women’s tournament and a signal of a promising start to the Women’s IPL. I am confident that the tournament will prove to be a game-changer and that the popularity of women’s cricket will soar further. A lot of work is being done behind the scenes and the first season of this unique tournament will truly be memorable.”
