MUMBAI: The Muthoot Group, the official referee and fair play award sponsor at the Hero Indian Super League (ISL) has unveiled The Muthoot Group Fair Play Award.  Standing at a height of two feet and designed in the shape of a gold-coloured whistle, the trophy embodies the symbol of 'Fair Play'.

This trophy will be given to the team who earns the maximum Fair Play points at the end of the football league.
 
Speaking on the occasion, The Muthoot Group AGM marketing Avinav Chaubey said, “Our decision to partner with the Hero ISL goes beyond business as 'fair play' reflects the innate values of our brand and the game. We believe that the concept of fair play extends beyond the game and has resonance and applicability in an individual's day to day life. Thus, this season and in the continuing years, we aim to highlight the game and the concept of 'fair play', as we believe that this sport has the potential to grow and become 'a global football power' in the coming years in India. Our association with the tournament will also allow us to build the referees as brand advocates and ambassadors of fair play.”
 
Speaking about the partnership, All India Football Federation (AIFF) director Col. Gautam Kar said, “We are glad that The Muthoot Group has made a commitment to support the first ever season of Hero ISL as the Official Referee and Fair Play Awards Sponsor. We are extremely proud of our association with the company and are confident that The Muthoot Group's support will encourage players to live up to the values of the game of football."
 
The much awaited ten-week football league will conclude on 20 December 2014 and will feature international and Indian players, with eight teams playing 61 matches in eight cities across the country.