MUMBAI: The Association for Sports Industry Professionals (ASIP) has a new power player in its ranks. Neeraj Jha, a veteran with over 20 years of experience in the sports industry, has been appointed honorary secretary general, a role that positions him at the forefront of shaping the future of sports business in India.

Jha’s appointment is no ordinary shuffle in leadership—it’s a strategic move to unify industry stakeholders, foster innovation, and accelerate professional growth in the sector. ASIP expressed full confidence in Jha’s ability to steer the ship toward greater collaboration and impact.

ASIP founder Shaji Prabhakaran welcomed Jha, reinforcing the organisation’s vision to build a robust platform for sports professionals in India.

“Neeraj brings a wealth of experience and passion for the industry. His leadership will be crucial in strengthening ASIP’s role as a catalyst for sports business development,” said Prabhakaran.

Taking on the new role with enthusiasm, Jha shared his excitement about joining ASIP’s mission, “I’m excited to collaborate with ASIP’s dedicated professionals to drive impactful change and build a vibrant community. Thanks to Shaji Prabhakaran for creating this platform—together, we’ll take it to new heights.”

Jha’s appointment is a big win for ASIP as the organisation intensifies its efforts to professionalise the sports industry, bridge knowledge gaps, and enhance opportunities for industry professionals.