MUMBAI: Sport1 US, a new pay-TV channel dedicated to US sports, is launching in Germany, Austria and Switzerland today.

The channel has secured carriage on the platforms of Kabel Deutschland, Sky Deutschland as well as Unitymedia and Kabel BW. Sport1 secured a comprehensive rights package from ESPN Sports Media to feed the channel. It also acquired broadcast rights from the NFL for additional live matches, building on a previous deal. Sport1 has also been awarded further pay-TV rights from the NBA, allowing it to air three live games per week.

Constantin Medien CEO Bernhard Burgener commented: "With Sport1 US we are extending our digital portfolio under the multimedia umbrella brand Sport1 to include another pay-TV offering - alongside our already superbly established channel Sport1+. There are a great many fans of US sports in the German-speaking region, too, and we want to satisfy the demand in future with a broad range of premium US sports on Sport1 US."