MUMBAI: Peter England, the leading menswear brand from Aditya Birla Fashion and Retail Ltd. once again announces its partnership with Chennai Super Kings (CSK), the two-time champions of the prestigious Indian Premier League Trophy (IPL).  

As the team’s official style partner, Peter England will style the CSK players and will also be the official cheerleading partner of ‘Whistle Podu Machans’, giving the cheerleaders an exciting new avatar this year.

 The partnership will also bring to stores, interesting co-branded CSK merchandise for fans who wish to take home a piece of memorabilia of their favourite team. The merchandise will include t-shirts and accessories and will be available at select Peter England exclusive stores.

Speaking on the partnership, Peter England, Chief Operating Officer, Mr. Manish Singhai, “We are happy to associate once again this year with Chennai Super Kings to celebrate the spirit of cricket and take the brand closer to a larger audience. Our new range reflects the ethos of this partnership and is a celebration of the sport. Besides this, Peter England’s revamped wardrobe for the youth offers an array of fashionable and innovative options ranging from comfortable office wear to a wide range of casual wear”.

Chennai Super Kings, Chief Executive Officer,  Mr. KS Viswanathan said, “Peter England epitomises the spirit of Chennai Super Kings in the manner it has earned the trust of millions of Indians by consistently delivering quality to grow into a much-loved and one of the largest menswear brands in India.”