MUMBAI: Cricket isn’t just a sport in India—it’s a fashion statement, a religion, and a billion-dollar billboard. And in the latest power play off the field, sportswear brand Playr has clean-bowled the merchandise game by partnering with not one, but three IPL giants—Chennai Super Kings, Gujarat Titans, and Sunrisers Hyderabad—for the 2025 season.

Announced from Mumbai this April, the move marks a stylish innings for Playr as it becomes the official merchandise partner for these fan-favourite franchises. The brand, powered by Icorets Private Limited, now manages production, marketing and sales of the teams' official threads—both online and offline.

The result? A merchandise frenzy that’s already racked up over 30,000 units in off-take just weeks into launch. And if early traction is anything to go by, Playr is not just riding the wave—it’s building the surfboard.

“This is a momentous milestone for Playr,” said Playr founder and Icorets director Ravi Kukreja. “Partnering with three of the heavy-lifters CSK, GT and SRH will help us build advanced added values further delivering the fans experience.”

From yellow army diehards in Chennai to the orange brigade in Hyderabad and the blue-and-gold crowd in Gujarat, the goal is clear: make premium fanwear accessible across every pin code—and beyond. With an omni-channel strategy stretching from top-tier retail outlets to lightning-fast Q-commerce platforms, Playr is swinging for maximum retail impact.

And for those shopping from the sofa, official gear is available globally via their website: https://Playr.in.

So, next time you see a CSK jersey at your local grocery store or a GT cap on a flight to Dubai, don’t be surprised. That’s Playr’s grand plan in motion—turning cricket into couture, one delivery at a time.