BANGALURU: To make itself a 365-day brand rather than one that is in the limelight just for 45 days, the IPL franchise - Royal Challengers Bangalore - has brought on board specialist sports management agency, Spoment Ventures, a Singapore headquartered agency that focuses on sports and entertainment business.

The first property under the new deal has already been rolled out as RCB Corporate Cricket Championship, which will have many innovations that will differentiate it from other corporate matches. The final of the tournament will be played at the famed Chinnaswamy Stadium. To give the tournament an edge over others, one RCB player can be substituted for semi finals and finals.

Spoment plans to make it an annual property which will keep growing in stature and size every year. This time, the trump card or super sub is legendary spin bowler Muttiah Muralitharan. Corporate teams will have the right to use Muralitharan for one over during the match if they wish.

Spoment director Ashok Karanth said in a release, “To make RCB a 365-day brand, we will create numerous properties to engage with corporate audiences, youth and families using sports lifestyle as a platform.”

The agency is also studying the ticketing and corporate hospitality business model of RCB to help the team increase its revenues from the operations.

It seems the IPL teams don’t want to lose out on any front and thus they have already started creating the buzz before the next IPL season kicks off.