Mumbai: T Ten Sports Management has awarded RISE Worldwide a multi-layered and multi-year mandate for the upcoming Abu Dhabi T10.

RISE Worldwide will be the exclusive partner to the Abu Dhabi T10 - for broadcast production, global media rights and sponsorship package to build strategic brand partnerships.

The Abu Dhabi T10, featuring eight teams, will be held from 19 November to 4 December at the Zayed Cricket Stadium in Abu Dhabi. For India, the Abu Dhabi T10 will be broadcast on Viacom18’s network of five channels.

“We are excited to have been presented with the opportunity to facilitate an end-to-end package for the unique and exciting Abu Dhabi T10 League," said RISE Worldwide, head – sponsorship and talent, Nikhil Bardia. "We are confident in enabling Abu Dhabi T10 achieve its goals through structured strategic brand partnership and global audience."

“Together with the Abu Dhabi Sports Council and Department of Culture & Tourism, we are thrilled to partner with RISE Worldwide as we continue to evolve the brilliant Abu Dhabi T10 into one of cricket’s most exciting destination events," said Abu Dhabi Cricket, chief executive officer, Matthew Boucher. “RISE driving the global audience and international viewership firmly enhances our gold star product within Abu Dhabi’s world-class sports portfolio.”

“Undoubtedly, the T10 format is the fastest-growing format of the game today, and we are encouraged with the initiatives and partnerships that show the same passion and commitment. Emirates Cricket are delighted to have RISE Worldwide join us on this journey as a premier facilitator in media strategies," said Emirates Cricket Board, general manager, Mubashir Usmani.

“RISE Worldwide is one of the best end-to-end service providers in the sports industry. With their expertise, brand Abu Dhabi T10 will scale greater heights and be at par with the top leagues in the world," said Abu Dhabi T10, chairman, Shaju Ul Mulk.