MUMBAI: Rohit Dhawan, a veteran marketing and media professional with over two decades of experience, has recently taken up the position of head of brand solutions (sports) at JioStarIndia.

In this role, Dhawan will lead strategic advertising solutions for marquee sporting properties such as the IPL, ICC, and BCCI events. His focus will be on driving innovative brand partnerships at the intersection of sports, media, and technology to enhance engagement across both digital and television platforms.

Reflecting on his career, Dhawan highlighted his passion for leveraging storytelling to create impactful campaigns. "The last nine years have been particularly fulfilling in building new business models and revenue streams through various forms of content," he noted.

Prior to this appointment, Dhawan served as vice president of customer marketing at Viacom18 Sports, where he played a pivotal role in managing customer marketing strategies for major sports events. He also held senior roles at Mindshare, including vice president of content plus, where he managed brand partnerships and solutions marketing.

Dhawan's extensive career portfolio includes leadership positions at Hindustan Times Media, ESPN Star Sports, and Mindshare, where he worked on prominent accounts like Pepsi, Pizza Hut, and KFC. His areas of expertise include sports marketing, digital strategy, brand partnerships, and media innovation.