MUMBAI: Bollywood cinestar Sonakshi Sinha has announced her association with World Kabaddi League which is slated to kickstart from 9 August in London. Sonakshi has bought the United Singhs team along with the Hayre Group of UK. She becomes the third celebrity to associate with the League after Akshay Kumar and Honey Singh.

Speaking to media and her fans at a meet in Mumbai, Sinha said, “I am really excited to be part of World Kabaddi League. This is my first such endeavor. Kabaddi is a fast paced sport and I am looking forward to some adrenalin rush moments during the League.” Sinha is likely to travel along with her team as much as possible.

Sinha is already making amends in her shooting dates so that her commitment to World Kabaddi League is intact. “Please, please, please support World Kabaddi League as this is surely taking Kabaddi places,” she said.

World Kabaddi League Commissioner Pargat Singh said, “We are very excited with the support World Kabaddi League is getting from various celebrated personalities. Sonakshi is truly a gem in the crown. We are confident that her association will add to the growing fan following of the League.” 

World Kabaddi League promises to present the sport to its fans in a completely new avatar by adding more action-oriented elements. WKL will be played in Circle style which is the most popular kabaddi format followed across 26 countries globally.

Earlier this month, bollywood actor Akshay Kumar had endorsed the league by buying a team. The actor has always been enthusiastic in promoting fitness and sports which encouraged him to take this decision. He believes that Kabaddi is an authentic sport that puts up raw power for display and keeps the adrenalin rushing at all times.

Talwinder Singh of Hayre Group said, “It gives me immense pleasure to have an A-list actor like Sonakshi to be a co-team owner. Her movies are eagerly watched internationally and am sure she can make Kabaddi look cool as a sport to play and follow. She has some very innovative winning strategies up her sleeve that she continues to share with me and my players. We will play to win and I am sure the fans will enjoy it thoroughly.”

“It gives Kabaddi a ‘gladiatorial’ persona and adds loads of spunk and aura. We need to vie for a niche currently occupied by well-established sports like soccer and cricket. Our visual identity, tone and texture is global and aspirational,” added Singh.