MUMBAI: Sony Six amassed over 181 million viewers all over India in 2014. The channel saw 40 per cent of its viewership (74.1 million) coming from the youth segment (15-35 years age group), whereas 45 per cent of the total viewers (82 million) were female viewers. Both figures are the highest for any sports channel in calendar year 2014 (Source: TAM, CS 4+, All India).

Sony was the second most viewed network in terms of total sports viewership, GVMs (gross viewers in millions) by any network. The Sony Network contributed 5,635 GVMs, across all the sports offering in 2014. The figures are cumulative GVMs accumulated by the coverage of all sporting events by the channels within the respective network.

Sony Six business head Prasana Krishnan said, “It is a proud moment for us, as 2014 has been a defining year for the channel. We have established ourselves as one of the leading sports broadcasters in the country just within two years of our launch. With an exciting line-up for 2015 we hope to carry forward the momentum and serve a diverse brand of sports programming, which has hitherto not been seen on Indian television.”

The channel began the year by airing the Indian cricket team’s tour of New Zealand, which gave an immediate thrust to its viewership. This was soon followed by the telecast of two of the biggest sporting events of the calendar year in Pepsi IPL and the FIFA World Cup 2014. In terms of other marque properties, NBA witnessed a significant rise in its viewership during the playoffs and the finals of its last season, which concluded earlier this year.

Besides that they also managed to earn broadcasting rights of events like Australian Open Tennis and African Club of Nations football.