MUMBAI: Star Sports’ Pro Kabaddi League has roped in actor Rana Daggubati as its brand ambassador for the third season.

Daggubati will promote the Pro Kabaddi League across mediums with a special focus on the Andhra Pradesh and Telangana regions .

Star India COO Sanjay Gupta said, “With season 3, we will scale up our reach and keep raising the league’s value for viewers, players and franchises through high-end production, marketing, communication and grassroots programme. The fact that kabaddi is now the country’s second most viewed sport, second only to cricket, brings us great pride. For Season 3, Rana Daggubati lends his bold, powerful image to Star Sports Pro Kabaddi League. With his pan-India popularity, we hope the association will aid our goal of fostering a multi-sport culture in the country.”

“For me, Kabaddi has always been a fun sport growing up and excited that Star India has pushed the envelope in promoting the sport and making it even more popular in this new format. I'm particularly excited to meet the amazingly talented players as I am also their fan. This will be a great experience,” Daggubati added.

“Star Sports Pro Kabaddi has been an emotional journey for us and it is a matter of pride that the league has been extremely well received in our regional markets with spectacular numbers and has led to the numerous kabaddi fans cheering for their local heroes. Season 3 of the league promises to be only bigger and better and we look forward to this association with Rana Daggubati,” added Star India president - South K. Madhavan.

The third season of the Pro Kabaddi League will kick-start on 30 January, 2016 at Vizag. This year, the league will see two playing seasons, and the squads will include 26 international players from 11 nations, including Kenya, Japan, Oman, Thailand, Indonesia and Poland. Overall, the league will feature around 138 players from eight teams.