Mumbai: Stepathlon has announced its first major US partnership with Major League Rugby (MLR). Stepathlon is a fan acquisition and engagement platform, to promote fitness and well-being among rugby players and fans starting in the off-season and leading up to the 2025 season.

MLR aims to foster a culture of fitness and community through this collaboration, encouraging fans across the United States to participate during the off-season with their favorite team and athletes across the league. This initiative will not only enhance physical fitness but also build camaraderie among fans, fostering a stronger connection with the sport.

"We are thrilled to partner with Stepathlon to promote health and wellness within the rugby community," said US Major League Rugby CEO Nic Benson. "Staying fit and active is crucial for our players, and we are excited to work with Stepathlon to inspire our fans to live a healthier lifestyle."  

The partnership between US Major League Rugby and Stepathlon represents a new era of collaboration between sports marketing and wellness companies, aiming to make a positive impact on the health and well-being of athletes and fans alike.

The partnership between Major League Rugby, the premier professional rugby league in the U.S., and Stepathlon aims to engage athletes and fans year-round by blending the reach and influence of sports marketing with the positive impact health and wellness initiatives can have.

Stepathlon founder and CEO, Ravi Krishnan, said, " Having attended MLR matches this season, I was struck by the passion of the fans. We want to ensure that this passion continues to thrive during the off-season. We also know that healthier fans are happier fans, so we aim to give something back to those who support their teams so keenly throughout the season. Stepathlon’s goal is to help fans stay connected with their favorite teams and players, as well as with each other, whether or not games are being played."