MUMBAI: Ten Sports - the sports broadcasting channel under the Zee network - has joined hands with Sri Lanka Cricket Board (SLC) for a seven year deal to broadcast SLC’s international cricket matches. The deal will run through till March 2020 and includes multi-platform media and sponsorship rights globally.

Through its network of international affiliates and other broadcasters worldwide, content will be distributed in over 100 countries, reaching millions of cricket lovers. Apart from English, Ten Sports will also be broadcasting the matches in Hindi and other regional languages.

Ten Sports will be the host broadcaster for Sri Lanka Cricket and will be responsible for ensuring consistent and high level production. There will be strong focus on digital engagement, branding and promotion of Sri Lanka cricket to improve the viewer experience as well.

“We are delighted to further extend our partnership with Sri Lanka Cricket Board, with whom we have shared a very strong relationship over the past decade. The exciting cricket action will be available during prime time making it a very interesting proposition for fans and advertisers alike,” says Ten Sports CEO Rajesh Sethi. “We will work closely with Sri Lanka Cricket Board and invest in production and marketing to ensure that Sri Lanka cricket reaches its full potential. As we have done with other rights, we will aim to innovate and create an exciting visual spectacle for international viewers.”

Ten Sports currently holds rights for four cricket boards which includes South Africa, Sri Lanka, Zimbabwe and West Indies. It also holds long-term rights for WWE, UEFA Champions League, French League 1, US Open Tennis, ATP & WTA, and Capital One Cup, European Tour & Asian Tour Golf among other exciting properties. Ten Sports will be also be telecasting Asian Games, Commonwealth Games this year.