MUMBAI: WWE India has appointed Joji George as vice president and general manager.

George’s appointment precedes the return of WWE live events to New Delhi on 15- 16 January, and follows the launch of WWE Network in the market last November.

He will report to WWE International senior vice-president and managing director Ed Wells.
 

“Joji is a talented professional with immense experience in leadership roles at global media and entertainment brands,” said Wells. “India is a key market for WWE, and we are delighted to welcome Joji to lead the ongoing growth of our business here.”

 
“I am incredibly excited to be joining WWE as we take our unique family-friendly entertainment to current and new fans in India, bringing them closer to their WWE heroes than ever before,” added George. 

As part of WWE’s ongoing commitment to creating compelling content for Indian audiences, WWE and Ten Sports Network launched Raw Sunday Dhamaal and Smackdown Hindi, both broadcast in Hindi, on Zee Cinema.

George served as managing director of UBM India following his role as chief executive officer of Percept Sports and Entertainment.

George was also executive vice president at the Global Brand Forum, and brand director and program marketing director at Malaysia's Astro.