MUMBAI: Cricket fever is officially off the charts as Season 3 of the DP World ILT20 kicks into high gear.
The tournament has already delivered spine-tingling action, courtesy of cricket legends like Kieron Pollard, Sunil Narine, Sam Curran, and Andre Russell, among others. And guess what? You can catch all the drama live on Zee’s 15-linear TV channels, OTT platform Zee5, and partner networks.
Now, here’s the kicker—Zee isn’t just in it to stream cricket. They’re in it to transform the ILT20 into a blockbuster, much like their iconic Sa Re Ga Ma Pa series. The channel is doubling down on its knack for spotting and nurturing talent, this time in the world of cricket.
In a chat with Harbhajan Singh, Zee’s chief growth officer - digital & broadcast revenue, Ashish Sehgal revealed some ambitious goals, "Season 2 was a landmark achievement where we set a benchmark, reaching 220 million viewers. For Season 3, our goal is to make it even bigger and better, and we truly believe it’s happening—right from the very first match."
But how does Zee plan to do it? Sehgal pointed to Zee’s history of fostering talent, "At Zee, nurturing and fostering new talents is in our DNA, as demonstrated by properties like Sa Re Ga Ma Pa. Season 3 is already showing massive potential, and we’re aiming to nurture this 3-year-old property into a HUGE success."
So, could ILT20 become cricket’s Sa Re Ga Ma Pa? If Zee’s track record is anything to go by, the answer is yes.
The tournament isn’t just about budding stars-it’s also stacked with cricketing royalty. Harbhajan Singh, with a whopping 711 international wickets, continues to bring his insights to the commentary box. Meanwhile, Pakistan’s Shoaib Akhtar-dubbed the "Rawalpindi Express"-is back as an ambassador, ready to electrify fans with his unmatched cricketing charisma.
With 34 matches across Dubai, Abu Dhabi, and Sharjah from 11 January to 9 February 2025, cricket fans have plenty to look forward to. Tune in on any of Zee’s 15 linear TV channels, including favourites like Zee Cinema HD, &Flix, and Zee Biskope.
Six franchise teams-Abu Dhabi Knight Riders, Desert Vipers, Dubai Capitals, Gulf Giants, MI Emirates, and Sharjah Warriorz-are set to battle it out for glory.
With star-studded rosters and Zee’s entertainment expertise, the third season of ILT20 promises to be a smashing hit. The question is-will you be watching?
Cricket, drama, and Zee-what more could you ask for?
