NEW DELHI: Sports partnerships have always been a lucrative opportunity for brands.

KOLKATA: After a year without major sporting events in the country, sports lovers are ready for an action-packed year

NEW DELHI: With the nail-biting finale to the India-Australia series pumping up cricket fans everywhere, excitement i

KOLKATA: Sony Pictures Sports Network (SPSN) is all set to serve aces and broadcast the year’s first Grand Slam, Aust

NEW DELHI: Passion is an extremely desirable virtue sought after by brands.

KOLKATA: Star India has extended the broadcast rights for The Championships, Wimbledon for the next three years (unti