MUMBAI: Broadcast Audience Research Council (BARC) India has been beefing up its services ever since it launched last year. Adding another feather to its cap, the television measurement ratings body has launched its mobile app.

The BARC India mobile app is now available for download on both Android Play Store and IOS App Store.

The app has been launched in two versions: BARC India BMW Subscriber and Non-Subscriber. Created by Grey Global Group, the app will provide easy access to channel/programme viewership data by genres, thus easing the way TV viewership data is consumed.

“Our intent was to make the whole process of consuming TV viewership data easy and on the go. With the launch of BARC India mobile app, we have moved a step closer towards that. I am sure that this easy to navigate BARC India app will give both our subscribers and non-subscribers great user experience,” said BARC India CEO Partho Dasgupta.