Mumbai: Broadcast Audience Research Council (Barc) India has released currency data for the second week, i.e., 14 January to 20 January. As per data for the all-India 2+ target group, Sun TV is the most watched channel in India with an average minute audience (AMA) of 2678.95 (000) AMA. It was followed by Star Plus at 2474.78 (000) AMA, Star Maa at 2130.85 (000) AMA ,Goldmines at 1923.54 (000) AMA and Colors at 1792.37 (000) AMA.
The average minute audience (AMA) is defined as the number of individuals within a target audience who viewed a televised "event," averaged across minutes.
In the Hindi-speaking market (HSM), Star Plus emerged as the most watched channel at 2388.36 (000) AMA, followed by Goldmines at 1901.02 (000) AMA, Dangal at 1844.79(000) AMA , Colors at 1899.42 (000) AMA and Star Pravah at 1711.93 (000) AMA.
In the South market, Sun TV was the most watched channel at 2659.0 (000) AMA, followed by Star Maa at 2080.5 (000) AMA, Zee Telugu at 1645.0 (000) AMA, Zee Kannada at1489.81(000) AMA and Star Vijay at 1334.4 (000) AMA.
In the Maharashtra/Goa market, Star Pravah was the most watched channel at 1694.4 (000) AMA , followed by Zee Marathi at 446.44 (000) AMA, Colors Marathi at 427.98 (000) AMA, Sony Sab at 358.07(000) AMA, and Colors at 339.43 (000) AMA.
In the West Bengal market, Star Jalsha was the most watched channel with 1048.37 (000) AMA, followed by Zee Bangla at 804.6 (000) AMA, Jalsha Movies at 155.41 (000) AMA, Colors Bangla at 141.78 (000) AMA and Sony Aath at 124.44 (000) AMA.
In the megacities market, including Mumbai, New Delhi, Kolkata, Bengaluru, and Chennai, Sun TV was the most watched channel at 492.88 (000) AMA followed by Colors at 471.49 (000) AMA, Star Plus at 394.99 (000) AMA, Star Pravah at 314.32 (000) AMA and Star Vijay at 280.32 (000) AMA.