Mumbai: News18 India continues to be the industry leader in the Hindi TV news space. As per Barc data (Wk 32-35'22, TG: 15+, HSM), News18 India has garnered a 14 per cent market share, which is more than the combined market share of ABP and Zee News.

As per Barc data, Aaj Tak has acquired 11.8 per cent of the market. Whereas, TV9 Bharatvarsh is at number three and India TV at number four, with 11.4 per cent and 11.1 per cent market share respectively.

ABP has a 6.4 per cent market share, whereas Zee News has a 6.6 per cent market share.

Ever since the Barc ratings resumed in March this year, News18 India has been steadily climbing the viewership charts. The channel has been in the number one position for seven weeks now. As per the Barc data for week 35, News18 India reached 9.29 crore viewers, as compared to AajTak’s 7.97 crore viewers.

Even on digital, the brand is garnering solid traction, with its views across YouTube and other social media platforms increasing steadily.

News18 India has been heavily investing in technology and editorial resources to ensure that its content and presentation remain differentiated and far ahead of the competition.

Karan Abhishek Singh CEO - Hindi News Network18 said, "News18 India continues to go from strength to strength. We have a clear content strategy and the teams work hard to deliver on that day in and day out. Some of our recent coverage, such as those on floods in various parts of the country or the Supertech twin towers issue, was clearly best in class and has been widely praised. Our network’s strength is reflected through News18 India’s market share, which is more than ABP and Zee News combined. We have further widened our lead in the critical prime time, we lead almost all time bands and that means better deliveries for all our advertiser partners as well."

In prime time on weekdays (Wk 35’22, 1800–2400 hrs, TG: 15+, HSM), News18 India is ranked number one in all individual hourly time-bands. Additionally, News18 India has retained its number one position during 9-10 PM, the most prestigious time band in the Hindi news genre, where News18 India’s Kishore Ajwani is ahead of India TV’s Rajat Sharma and AajTak’s Sudhir Chaudhary.

In week 35’22, 2100–2200 hrs, TG: 15+, HSM, News18 India is leading with a 15.8 per cent share, which is 27 per cent higher than AajTak.