Mumbai: The currency data for the first week of January 2023 has been released by the Broadcast Audience Research Council (Barc) India. As per data for the all-India 2+ target group, Star Plus is the most watched channel in India with an average minute audience (AMA) of 2618.78 (000) AMA. It was followed by Sun TV at 2575.2 (000) AMA, Star Maa at 2169.62 (000) AMA, Goldmines at 2134.45 (000) AMA and Colors at 2032.96 (000) AMA.

The average minute audience (AMA) is defined as the number of individuals within a target audience who viewed a televised "event," averaged across minutes.

In the Hindi-speaking market (HSM), Star Plus emerged as the most watched channel at 2510.67 (000) AMA, followed by Goldmines at 2107.12 (000) AMA , Colors at 1988.17 (000) AMA, Dangal at 1899.42 (000) AMA and Star Pravah at 1596.73 (000) AMA.

In the south market, Sun TV was the most watched channel at 2557.67 (000) AMA, followed by Star Maa at 2123.35 (000) AMA, Zee Kannada at 1560.82 (000) AMA, Star Vijay at 1380.11 (000) AMA and Zee Telugu at 1347.88 (000) AMA.

In the Maharashtra/Goa market, Star Pravah was the most watched channel at 1580.37 (000) AMA, followed by Colors Marathi at 475.05 (000) AMA, Zee Marathi at 447.73 (000) AMA, Colors at 360.74 (000) AMA, and Star Plus at 360.01 (000) AMA.

In the West Bengal market, Star Jalsha was the most watched channel with 1098.41 (000) AMA followed by Zee Bangla at 858.01 (000) AMA, Jalsha Movies at 180.07 (000) AMA, Colors Bangla at 160.66 (000) AMA and Colors at 138.81 (000) AMA.

In the megacities market, including Mumbai, New Delhi, Kolkata, Bengaluru, and Chennai, Colors was the most watched channel at 520.71 (000) AMA followed by Sun TV at 473.57 (000) AMA, Star Plus at 413.76 (000) AMA, Star Vijay at 284.54 (000) AMA and Star Pravah at 276.4 (000) AMA.