Chrome Data: English news genre gain maximum in week 26

Chrome Data: English news genre gain maximum in week 26

MUMBAI: In the week 26 of opportunity to see (OTS) collated by Chrome Data Analytics & Media, English news genre in the eight metros clocked 3 per cent growth with Times Now holding the numero uno position with 76.2 per cent OTS.

 

English movies genre in the eight metros observed 2.5 per cent growth. Movies Now topped the chart with 61.0 per cent OTS. Business news in the eight metros garnered 0.7 per cent growth followed by religious genre in the Hindi Speaking markets (HSM) with 0.5 per cent growth. CNBC Awaaz with 80.1 per cent OTS and Aastha with 94.6 per cent OTS topped the respective categories.

 

On the other hand, Infotainment genre across all India observed a fall of 0.7 per cent with Discovery ruling the roost with 82.1 per cent OTS. Hindi news genre in HSM markets noted 0.5 per cent drop with ABP News leading the chart with 94.3 per cent OTS.

 

Music genre too witnessed 0.2 per cent fall followed by Hindi movies with 0.1 per drop in the HSM markets. MTV secured the first position with 90.4 per cent OTS, while Max stood at number one with 94.6 per cent OTS.