MUMBAI: It’s ironical to note that in the week when everybody is up for some celebration – partying, enjoying and vacationing – the viewership of religious channels have increased. Is it that the elders at home have got an easy access to the channels they want to watch in the absence of the younger members of the family? Or, is it that people at large want to wash off their sins at the yearend by spending some time in spiritual viewing?
Whatever the reasons may be, we are saying all this because in the week 52 of Chrome opportunity to see (OTS), the religious channels are leading the chart. The genre gained 1.5 per cent as per the data provided by Chrome Data Analytics & Media. Among all the religious channels, Aastha ruled with 98.3 per cent in the Hindi speaking markets (HSM).
And not that the viewers just enjoyed the bhajans and spiritual lessons, they were in for some musical retreat as well. The music channels were at the second position in the week 52. The music genre in the HSM gained 0.5 per cent with Sony Mix ahead of other channels with 88.5 per cent OTS.
The Kids genres across India and English news channels in the eight metros didn’t witness much change as compared to last week. However, the genres were in the top four. While Cartoon Network leads in the kids’ genre with 87.3 per cent, Times Now led in the news category with 90.4 per cent OTS.
As for the bottom four, English entertainment channels saw a huge drop with 3.8 per cent in the eight metros. Star World overtook AXN to gain the first position with 81.1 per cent.
The business channels couldn’t grab the viewers attention even after special line-ups featuring the high and low points of the year 2013. The genre in the eight metros saw 1.9 per cent drop with CNBC Awaaz leading the way with 83.8 per cent.
English movie channels and Hindi news channels in the eight metros and HSM, respectively, saw a dip with former witnessing a drop by 0.6 per cent and latter by 0.4 per cent. Pix was at the top with 88.4 per cent, while Aaj Tak registered 94.6 per cent OTS.
