MUMBAI: Colors continued to lead the Hindi general entertainment channel (GEC) pack  with a rise in ratings and secured the leadership position in the first week of 2016 according to Broadcast Audience Research Data (BARC) India ratings.

On the other hand, free to air channel (FTA) Zee Anmol and Star India’s Hindi GEC Star Plus were the only channels, which failed to garner positive ratings in week 1.

Colors claimed the pole position with 756549 (‘000s) against 744923 (‘000s) in week 52.

Zee Anmol witnessed a fall in ratings and grabbed second position with 719713 (‘000s) against 742876 (‘000s) in the previous week followed by Star Plus, which stood at number three with 699211 (‘000s) against 712114 (‘000s).

Zee TV maintained its claim on the fourth spot with 681259 (‘000s) followed by Star India’s FTA channel Star Ustav in the fifth slot with 462298 (‘000s) and Life OK at number six with 421720 (‘000s).

Rishtey stood at number seven in week 1 with 390305 (‘000s), while Sony Pal climbed up at number eight with 352393 (‘000s). Sab TV was down to number nine with 334235 (‘000s).

Sony Entertainment Television maintained its presence in the top 10 Hindi GECs at the tenth position with 328025 (‘000s).