MUMBAI: Channels in both, English News and English Business News, genres saw a hike in their ratings this week. While Times Now continued to be the undisputed leader in the English News space, CNBC TV18 dominated the English Business News genre.
Led by Aaj Tak, the Hindi News genre saw the entry of News Nation in the top 5 channels list while News18 India dropped out of Top 5 this week. The players witnessed mixed ratings.
News24 too exited the Top 5 list in this week’s data making way for the entry of Zee News in the Hindi News Rural genre. In the Hindi News Urban space, News Nation made a comeback in Top 5, leading to the departure of News18 India.
According to week 8 of Broadcast Association Research Council (BARC), players in the Hindi Business News space witnessed a substantial increase in their viewership this week.
English News
Times Now with a substantial increase in its ratings continued to dominate the genre with 798 Impressions (000s) as to 580 Impressions (000s) last week. India Today Television was at the second slot with 498 Impressions (000s) while CNN News18 was at the third position with 404 Impressions. NDTV 24x7 with 376 Impressions (000s) and BBC World News with 184 Impressions (000s) took the fourth and fifth position, respectively.
English Business News
CNBC TV18 was at the number one position with 530 Impressions (000s) followed by ET Now with 255 Impressions (000s). NDTV Profit and NDTV Prime was at the third position with 73 Impressions (000s). BTVi was on the fourth spot with 46 Impressions (000s). CNBC TV 18 Prime HD sustained at the fifth place with 16 Impressions (000s).
Hindi News
Aaj Tak with increased ratings continued at its number one position with 126940 Impressions (000s). India TV was at the second position with 101439 Impressions (000s). ABP News took the third position with 93517 Impressions (000s) followed by Zee News at the fourth position with 90197 Impressions (000s). News Nation took the fifth position with 72748 Impressions (000s).
Hindi News Rural
Aaj Tak with an increase in ratings dominated the rural market with 60016 Impressions (000s) as compared to 53891 Impressions (000s) last week. India TV sustained at the second place with 44481 Impressions (000s). ABP News grabbed the third position with 43232 Impressions (000s). India News took the fourth place with 39678 Impressions (000s) followed by Zee News with 37586 Impressions (000s) at the fifth position.
Hindi News Urban
Aaj Tak with increase in ratings was at the number one spot in the urban market with 66923 Impressions (000s). India TV was at the second position with 56958 Impressions (000s). Zee News took the third position with 52611 Impressions (000s) followed by ABP News at the fourth position with 50284 Impressions (000s). News Nation took the fifth position with 39704 Impressions (000s).
Hindi Business News
CNBC Awaaz continued to dominate the genre with increase in ratings from 1409 Impressions (000s) last week to 1787 Impressions (000s) this week. The second spot was taken by Zee Business with 1204 Impressions (000s).
