MUMBAI: Format creator FremantleMedia has announced that Gary Carter, who is the company's senior executive VP, worldwide entertainment, has been appointed to the newly created position of chief creative officer, new platforms.
In this new role, he will be responsible for creating new brands and concepts specifically for new platforms such as mobile, broadband, game consoles and IPTV.
Carter will manage a team of development executives whose focus will be to create new brands and concepts specifically for new platforms and will also work closely with executives in FremantleMedia Licensing Worldwide (FLW) who are already responsible for exploiting the company's TV brands across multimedia channels.
In addition, he will also work with third party developers to acquire formats that can be developed for new platforms. Carter is based in London and Amsterdam.
Carter has also been appointed FLW acting CEO. In his acting position, Carter will be responsible for exploiting FremantleMedia's many strong brands off screen and developing product and promotional associations that enhance and extend consumers' experience of each property, including brand licensing, music publishing, online and interactive, home entertainment, business diversification and archive sales.
Carter has worked in FremantleMedia Worldwide Entertainment since January 2005, having been a consultant for the company since August 2003. He worked closely with the division to set the overall strategic and creative direction and the operational agenda. He also provided central support to the development, acquisition and exploitation of entertainment formats, which have international potential and drove entertainment development activities across the company globally.
Carter said, "I believe that we are living through profound changes in entertainment, not just in production and distribution, but in form. I'm excited to have this opportunity to explore the world of entertainment creativity is opening up through technology."
In related news Simon Spalding is Fremantle Asia Pacific director of operations.