MUMBAI: It was a ‘cold’ week for Hindi general entertainment channels (GECs) with most of the channels witnessing a drop in its viewership. In week 16 of TAM TV ratings, Life OK and Sony Entertainment Television (SET) were the only gainers.

Life OK moves back to the fourth position with 288,556 GVTs, up from 287,837 GVTs. Despite a rise, Sony continues to stay put at the bottom position with 231,751 GVTs, up from 221,219 GVTs.

Amongst the newbies, &TV too saw a significant growth and recorded 98,588 GVTs, up from 88,321 GVTs.

Talking about the losers, Star Plus continued to lead the chart with 545,047 GVTs, down from 601,567 GVTs. Colors continued its stability at number two with 404,374 GVTs, down from 409,767 GVTs.

Zee TV, at number three, registered 377,939 GVTs, down from 388,914 GVTs, whereas Sab stayed happy at number five with 271,638 GVTs, down from 295,542 GVTs.