Mumbai : Qyou Media Inc. has announced that it will integrate its global operations based in the United States and India for global creator media solutions.

Qyou president Glenn Ginsburgwill oversee synergies across the award winning US and Indian businesses as part of the integration strategy, while Pranay Swarup and Julie Kriegshaber, CEO & COO of Chtrbox, will move to Co vice chairman roles to strategically advise collaboration efforts.

Qyou and Chtrbox have been leading influencer marketing mandates for global companies such as Paramount Pictures, Hasbro, Activision, P&G, HP, Amazon, Spotify, Pinterest and many others across the US and India, who will benefit from increased expertise, cost efficiencies and cross border reach as a result of this integration.

Ginsburg added “Beyond expanding our set of clients list in the Qyou USA team, we’re finding increased demand for pan regional and global campaigns. With Chtrbox we can further support our clients with scaled and cost effective efforts that are relevant and authentic. We’re really excited to tap into the team of 80+ influencer marketing specialists, their massive creator networks in India, Asia and around the World.”

Swarup said, “While Chtrbox has taken up a fair amount of international work already, we are excited for Qyou ; Chtrbox to unlock a new layer of global growth together. Under the QyouMedia group, Chtrbox is in great hands and I look forward to staying strategically involved."