MUMBAI: While other mainstream Hindi channels have often been accused of dishing out fare that has a sameness about it, SABe TV has managed to carve an enviable niche in the viewership pie with its 'daring to be different' strategy.
The Adhikari brothers' promoted channel has just completed two years of telecast and asserts that with its prime time recipe of sitcoms, costume dramas, thrillers and current affairs shows, it has clearly proved its claim to being unique.
The channel, which has won laurels for its popular Office Office , continues its comedy vein with Public Hai Sab Janti Hai ,Sajan Tum Jhuth Mat Bolo, Shriman Shrimati, Yes Boss, SAB Chalta Hai and Akting Akting , the most recent addition to its sitcom shelf.
The only channel which does not air Bollywood movies, SABe TV has a 10:30 pm current affairs band which was recently given a facelift with programmes like Shekhar Suman's Aap Aur Main being replaced with Kuch Khaas Baatein by Swati Chaturvedi and Meeting of Minds by Vir Sanghvi with Faces and Names with the same host. The other programmes on this band include Line of Fire and Court Martial with Karan Thapar and Khulla Manch with Manoj Raghuvanshi. It also has a special band catering to the young audience.