Mumbai: With a goal to achieve zero waste to landfill, Sony Pictures Networks India (SPNI) continues its sustainable journey to reduce its carbon footprint. This journey entails a wide spectrum of initiatives conducted to reduce significant waste production by both the organisation and the content production houses of its various shows in Mumbai. In association with G.A.M.E. (Greening Advertising Media Entertainment) as its sustainability consulting partner on this initiative, SPNI has collected and diverted more than 15,000 kg of waste from the landfill in just a month’s time. In an industry-first initiative to adopt green practises through sustainability guidelines issued early last year, SPNI aims to achieve a zero environmental footprint by 2050.
The company had already initiated its waste management journey in 2021 by implementing the ‘avoid, reduce and recycle waste’ approach to fulfil the organisation’s goal of sending zero waste to landfill. Across its offices and operations in the country, single use plastic items have been eliminated through creating employee awareness and systemic interventions. This includes eliminating single use cutlery, plates & bowls, cups, plastic bottles, deskside bin liners and single use tissues from washrooms by installing hand dryers, to name a few. Whereas on shoot locations, SPNI has deployed a dedicated team to strategize a two pronged approach and implement a comprehensive waste segregation and recycling program. The use of single-use plastic bottles has been replaced with refillable water bottles, single use tissues with cloth napkins, single-use batteries with reusable ones, etc.
A carefully crafted waste collection and pickup model has been put in place for all its ongoing shows, which ensures that 100 per cent of the waste generated is collected and sent for recycling at a common registered facility. While all the recyclable waste is collected by the registered recycler for further recycling, food waste is composted on-site into manure via an industrial-scale organic waste converter (OWC). The balance of the waste is collected and sent to cement industries for energy recovery, thus diverting it from ending up in landfills.
