MUMBAI: Sony Entertainment Television (SET) has furnished statistics that show that the channel performs better than Zee TV on all day and prime time shares in the females 25+ years SEC ABC.
SET also has a higher average TVR in the females 25+ target group as compared to Zee, according to the data provided.
Channel share (07:00 - 24:59 hrs)
Channel
Week 23
1-7 June
Week 24
8-14 June
Week 25
15-21 June
Week 26
22-28 June
Sony
5.6
6.0
5.3
5.8
Zee
5.4
5.4
5.1
4.9
Channel share (20:00 - 24:59 hrs)
Channel
Week 23
1-7 June
Week 24
8-14 June
Week 25
15-21 June
Week 26
22-28 June
Sony
7.3
7.5
7.6
7.8
Zee
6.3
5.8
6.4
5.1
Channel shares (all day and prime time) 4 + yrs.
Prime Time
2000-2259 hrs
All week
All week
Weekdays
Weekdays
Weekends
Weekends
TVR
Share
TVR
Share
TVR
Share
Sony
1.8
7.2
1.5
5.8
2.4
11.4
Zee
1.4
5.8
1.4
5.5
1.4
6.5
[All data is for a four week period in June (week No 23-26) for Females 25+ yrs SEC ABC C&S - All India excluding South. Source - TAM]
SET India executive vice president Sunil Lulla says: "Also, if we were to look at figures for the last week (week ending 5 July 2003), Sony's prime time GRP's have grown 9 per cent while Zee has dipped 16 per cent, thereby further widening the gap."
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