MUMBAI: Rupert Murdoch's Star Group has won nationwide landing rights for Xing Kong Wei Shi, its Mandarin-language entertainment channel.
With this , it joins the league of 29 other broadcasters having similar rights. These include Bloomberg TV, CNN, CNBC, BBC, Sun Media, Now and TVB 8 of Hong Kong.
According to a release, Star, which is wholly owned by News Corp, is the only foreign broadcaster to have both landing rights in Guangdong and nationwide hotels.
AOL Time Warner, on the other hand is still awaiting approval to air CETV throughout the country, the report adds.
Star Group, has signed an agreement with China International Television Corp which will enable its Xing Kong Wei Shi channel to be available nationally in China's hotels which have a three-star rating and above, as well as compounds where overseas Chinese reside.