MUMBAI: Week 21 of TAM TV ratings saw Hindi general entertainment channel (GEC) Colors shed ratings at the household as well as individual level.

The channel secured 440 GRPs in the household category as compared to week 19’s 453 GRPs. In the individual ratings, the channel dipped to 195 GRPs as compared to 200 GRPs in the previous week.

Talking about the winners this week, Star Plus continued to rule both the categories in week 21. In household and individual ratings, the channel bagged 566 GRPs, up from 561 GRPs and 243 GRPs, up from 239 GRPs respectively.

Zee TV saw a marginal rise and noted 319 GRPs, up from 318 GRPs on a household and 146 GRPs, up from 145 GRPs on an individual level.

Life OK took the fourth position and registered 310 GRPs, up from 308 GRPs on a household level and remained stable at 131 GRPs on an individual level.

On the other hand, Sab observed a huge growth at both household and individual categories. It recorded 303 GRPs, up from 273 GRPs on a household level and 145 GRPs, up from 130 GRPs on an individual level.

Despite witnessing a growth in viewership, Sony Entertainment Television (SET) continued to stay at the bottom rung of the ladder with 221 GRPs, up from 205 GRPs at household level and 101 GRPs, up from 92 GRPs.

&TV too grabbed eyeballs as it reported 117 GRPs, up from 109 GRPs on a household level and 53 GRPs, up from 50 GRPs on individual level.