MUMBAI: While Star Plus held on to its lead position in Hindi general entertainment channels (GECs) category in week 37 for HSM(including LC1) according to TAM Media Research data, in terms of GRPs, it was Colors that saw a maximum gain.

Colors gained 21 GRPs in week 37, whereas Star Plus added 13 GRPs over last week.

Maintaining its top position, Star Plus garnered 223 GRPs in week 37 as against 210 GRPs in week 36 followed by Colors in the second slot with 219 GRPs in comparison to 198 GRPs in last week.

Zee TV saw a marginal downfall in ratings but secured its third position with 159 GRPs followed by Sab in the fourth slot with 118 GRPs. On the other hand, with 111 GRPs Life OK stayed at number fifth position.

Sony Entertainment Television, in sixth slot totted 100 GRPs, whereas &TV grabbed seventh berth with 53 GRPs.

Overall, the Hindi GEC genre saw a gain of 30 GRPs in week 37.