Mumbai: Is it the right time for monetisation of OTT from a business perspective for advertisers?

Mumbai: Hindi GEC Star Plus maintained its hold at the top position in Broadcast Audience Research Council (Barc) wee

Mumbai: The first session on day one of the OTT Advertising & Connected TV Summit 2021 saw Kurate Digital Consult

Mumbai: The addressable connected TV (CTV) advertising universe is estimated at six to eight million, according to me

New Delhi: Zee Entertainment Enterprises Ltd (Zeel) should be given a “reasonable and sufficient opportunity” time to

Mumbai: Hindi general entertainment channel Colors is all set to launch its quiz show ‘The Big Picture’ on 16 October