MUMBAI: Nippon Paint Private Limited, Asia’s leading paint manufacturer, was recently recognized as the ‘Brand of the Year’ by Realty Plus’ INEX (Interior-Exterior) Awards 2020. The award was conferred upon the company for its latest breakthrough product ‘Durafresh Solo’, in a glittering ceremony held recently at the Taj Mumbai. The ceremony was attended by renowned names in the Real Estate Industry.

Nippon Paint received the award based on various key parameters like brand excellence, engagement, high customer satisfaction, reputed, and an overall commitment to innovation in the decorative paint sector. Leading brands in the country were considered for the award and Nippon Paint’s ‘Durafresh Solo’ was key in securing the honor for having made a mark in a competitive environment.

Nippon Paint’s ‘Durafresh Solo’ was introduced only last year and gained widespread acceptance for its specially formulated UV crosslinking mechanism and heat ban technology that helps reduce the surface temperature up to 7°C. The paint also imparts a rich sheen finish and has anti-algal resistance to keep walls fresh for a longer time. Durafresh Solo is developed with a self-priming technology which prevents the need to use a separate primer. The paint doubles up as a self-priming coat when mixed with clean, potable water.

On receiving the award, Nippon Paint India president S Mahesh Anand commented, “Nippon Paint is delighted to receive the Brand of the Year award. This is a strong reflection of the trust that our customers have bestowed on us throughout our journey in the Indian market. Our perseverance for excellence has been crucial in reaching this stage and we will strive to be one of the country’s most loved brands.”